L&THL's Digital Rebrand & Logo Redesign Case Study
Below you will find a suite of redesigned logos, social media icons, and website graphics for Log & Timber Home Living's three digital brands, Log Home Living, Timber Home Living, and Cabin Life. In the left column you’ll see the brands' original logos and iconography, and my thoughts about some of the design problems I found. In the right column, you'll see my redesigned logos, icons, and color scheme for the three brands and how we came to those design solutions.
Then, further down you will see my redesigned "house" graphics for the three brands' websites along with the new logos, icons and color scheme in use on the sites. You will also find the original sites' designs and my thoughts about the design problems to compare and contrast.
ROLE
Art Direction, Logo Design, Branding, Graphic Design, Color Theory, Typography
Redesigned Logo & Social Media Icon Suite
Above are my two redesigned logos for loghome.com and timberhomeliving.com as well as the accompanying redesigned social media icons for use across Facebook, Instagram and Pinterest. The goal was to create a unified message and consistent look and feel across the main brand’s three digital sub brands which represent the three different building styles the parent brand “Log & Timber Home Living” covers.
Original Logo Suite & Brand Colors
Above you see the original logos and social media icons that needed to be redesigned for the three digital sub brands, Log Home Living, Timber Home Living and Cabin Life. There were a few main design and branding problems here that needed to be addressed. First, the inconsistent versions and treatments of the logos created a brand messaging problem. Second, the colors felt too bright and “primary” or “elementary” for what the brands were trying to be. Third, the social media iconography didn’t accurately represent or distinguish the differences between the three building styles.
Redesigned Logos & Iconography
In my redesigned branding above, you’ll see I addressed all of the issues from the original designs. The two main sub brands, Log Home Living & Timber Home Living, got new singular logos that can be used for any purpose and which also connects the idea that these are sub brands to the main parent brand. While Cabin Life didn’t get a new logo, it did get a new color treatment and social media icon to bring it in line with the new theme. The colors are all darker and more natural feeling now which better represents the building concept of “out of the earth.” The icons are now more clearly distinguishable and impactful by clearly represent the different home building styles.
Redesigned Website Graphics
Above you’ll see the redesigned “House” ad graphics for the three different websites to go along with the new branding. These were created to have a consistent look and feel across the three sites. See how these look and are used in the actual websites below.
Old Loghome.com Homepage
Here is what loghome.com used to look like with the old logo, colors and house ad graphics (top left and bottom right.) The graphics had unclear messaging and inconsistent use of colors, fonts and iconography.
Rebranded Loghome.com
Here you can see the homepage with the new logo, colors and house ad graphics as well as the updated favicon. All of these little changes help to make the brand more consistent, instantly recognizable and impactful.
Old Timberhomeliving.com Homepage
Here is what timberhomeliving.com used to look like with the old logo, colors and house ad graphics (top left and bottom right.) The graphics had unclear messaging and inconsistent use of colors, fonts and iconography.
Rebranded Timberhomeliving.com
Here you can see the homepage with the new logo, colors and house ad graphics as well as the updated favicon. All of these little changes help to make the brand more consistent, instantly recognizable and impactful.
Old Cabinlife.com Homepage
Here is what cabinlife.com used to look like with the old logo, colors and house ad graphics (top left and bottom right.) The graphics had unclear messaging and inconsistent use of colors, fonts and iconography.
Rebranded Cabinlife.com
Here you can see the homepage with the new logo, colors and house ad graphics as well as the updated favicon. All of these little changes help to make the brand more consistent, instantly recognizable and impactful.