Log Homes Month Print & Digital Ad Campaign
Here you’ll find multiple assets in a print and digital marketing campaign to promote the sponsored event “Log Homes Month”. It starts with a full page magazine print ad, and then follows up with digital ads for our websites, promotional emails, and social media channels. I designed the look and feel for this brand and applied that aesthetic consistently across the multiple assets.
ROLE
Digital Marketing, Art Direction, Graphic Design, Typography
Full Page Print Ad
Here is the first ad that sets the tone of the campaign. I wanted a “patriotic” feel to this since it takes place in the month of July, so I chose assets and a color palette to reflect that. This ad ran in Log & Timber Home Living magazine.
Article Page Assets
Above are the assets I created to build out the landing page on our website (right) that we used to promote the event. I worked with the Web Editor and Marketing Manager to figure out what kind of assets were needed. The icons are stock art that I reworked and assembled for our needs.
Web Banners
Above you’ll see a couple sets of web banners I designed, based on the original design and theme, used to promote the event on our website. These ran on the article page to promote the event and homepage of loghome.com. The first set of three are designed to promote the event itself. The second set of three are are designed to give one of the sponsors of the event some visibility. I used that template to create ads for all the sponsors.
Article Page
Above is a screenshot of the article page used to promote the event. I did not design this page. I show this however, for you to see how the article page assets and web banners were applied in their final presentation.
Email Graphics
Above you’ll see a couple banners I designed for use in our promotional emails for the event (right). The smaller graphic was used in a follow up email of the same design.
Social Media Graphics
The above three graphics I designed for use on Facebook to promote the event. These graphics were used in conjunction with our marketing copy in Facebook posts on Log Home Living’s Facebook page.
Promotional Email
Above is a screenshot of the primary email used to promote the event. I did not design this email, but I did work with the Marketing Manager to get this assembled. This shows how the email header graphic and icons were applied in their final presentation.